DFY Sales Funnels
ZamriverWeb is a full-service IT, Software, Mobile, Marketing, Branding, and Web Development agency dedicated to building operational and efficient client-oriented solutions.
How Can We Help?
If you need any help, please feel free to contact us.
Why Choose Us?
Every year, millions of small businesses go online. Meanwhile, over 80% of them fail. The secret to success? A sales funnel that’s optimized to convert leads and customers.
Our Funnel experts see where your business and digital marketing are at today. We’ll confirm if we think we’re a fit for your business or not and answer all your questions. We’ll start with a strategy call to create and then review your Funnel Blueprint plan together.
You give us the green light to execute the plan and we’ll start on the list of action items. Our itemized plan is designed to get you the biggest wins in the smallest amount of time. When we finish an item on your Funnel Blueprint plan you review it and let us know any feedback so we ensure it aligns with your brand.
We’ll keep you posted on the progress as we roll out each part of the funnel. Every week we’ll update you on our progress towards launching the funnel as well as how it is performing once it’s live.
If you have a business, you need a sales funnel.
Sales funnels are the digital equivalent of everything that happens the moment a customer walks into your physical store (if you had one) and then leaves (hopefully, after purchasing).
For a physical retail store, it’s not as straightforward as one would think, is it?
Say hello to customer behavior and a mind-boggling array of possibilities when it comes to sales attribution.
Most people search, check you out on social media, read reviews — all before even entering the store.
Not all customers who enter a store buy right away — some come in just to “look around” and others are “accompanying friends and family.”
Others come in but just leave. A few others arrive and ask questions (they already did some research online) and they leave making mental notes (consciously and subconsciously) on what they’d like to buy.
Physical retail store owners would do well to collect all the information and data about all customers arriving. Doing so may enable some sort of follow up to be get back the customers who left without buying (most retailers don’t do this).
At least digitally, say with an eCommerce store, sales funnels can do all of the above, almost automatically, without you ever lifting a finger.
You have different categories: visitors, subscribers or leads, customers, and repeat customers. Then, you can also segment each of those categories based on what they are most interested in, types of products they like, and also based on specific problems they want solutions for.
Only well-crafted, intelligent, and optimized sales funnels can do this.
There are sales funnels and then there are sales funnels that work.
Sales funnels that truly work well don’t happen because of pure luck or because a genius marketer was behind it.
The best sales funnels are simple. Plus, the reason why they work is because a lot of work goes into the funnel — enticing offers made to targeted audiences, simplistic design, and a marketing approach that puts the customer first (and not the business).
Well-crafted, intelligent and optimized sales funnels are all that, plus they have a certain degree of marketing automation built-in. These sales funnels also make use of proper segmentation practices, split testing various elements of the funnels, and are almost always personalized.
You have a few options to build a great sales funnel:
In-house teams are hard to build. If you do manage to do that, it’s ridiculously expensive to keep them all under one-roof. Unless you have deep pockets to pay for all this, it’s not an option.
Finding freelancers and consultants is a trial-and-error approach which demands time, investments, and are mostly a hit-or-miss arrangement.
Agencies, like ZamriverWeb, on the other hand, are a much better choice since they come with experience and they can hit the ground running.
Sales funnels always start with an aggregate of your traffic sources. You could drive traffic using SEO (includes general SEO as well as guest blogging), advertising, social media, etc.
All that traffic normally points to landing pages (single or multi-page setup) to gather leads for an offer you’ll make. Landing pages are singularly-focused, highly-targeted, and distraction-free web pages with only one goal: to generate leads.
After potential visitors sign up as leads on your landing page(s), email autoresponders are triggered to welcome them or to deliver what you promised as an offer (an eBook, details about your product, a free course, etc.).
Following that first email, you’ll send out more emails — one after the other — with more information exclusively created for each of these leads (this is called “lead nurturing”).
It’s because of these emails that sales finally happen.
Sales funnels often fail. Just because you took the trouble to setup a sales funnel doesn’t automatically guarantee success. There are a lot of factors that contribute to the failure of sales funnels, but here are a few basic ones:
What other questions do you have for us on sales funnels? Feel free to ask us anytime!